Best Landing Page Builder in 2024
Landing pages play a key role in the realm of digital marketing. They serve as gateways to funnel potential customers toward specific actions. These pages are specially created to convert visitors into leads or customers. This makes them an important part of drafting the best marketing strategies. Their primary goal is to capture user attention, generate leads, and increase conversions.
A well-designed landing page has three key attributes: it should be focused, visually appealing, and easy to navigate. The objective of the page is to highlight the unique value proposition of your product or service. To effectively communicate your message, build trust, and drive customer action, it is essential to tailor your landing page to suit the specific needs and expectations of your target audience.
What is a Landing Page?
A landing page is a type of webpage. It is designed to increase visitors and prompt them to take a specific action, such as subscribing to a newsletter or making a purchase. Typically, landing pages are simple and focused, with a clear call-to-action (CTA) that is attention-grabbing.
Landing pages are frequently used in digital marketing campaigns to increase conversions. Plus, these are designed to be engaging and effective in converting visitors into customers.
Best AI Landing Page Builder in the Market
Unbounce is an AI tool for creating high-performing landing pages. You can also create custom landing pages, popups, and sticky bars. To create an attractive landing page, you only need to provide some campaign information to Smart Builder.
The platform will then provide you with your desired layout. Its optimization tool, smart traffic, will send visitors to what they’re looking for. With its classic builder features, you get more customization options. This includes landing page templates, drag-and-drop creation, and custom code personalization. You can also use the platform AI copywriting tools that allow you to write marketing copies. It integrates with other marketing tools like Salesforce, Marketo, Hubspot, and more.
Key Features
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Landing Page Generation:
It allows you to create high-performing landing pages.
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Copywriting:
The tool provides copywriting tools that help you generate persuasive marketing copies.
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Integration:
It integrates with marketing tools such as Salesforce, HubSpot, and others.
Pros
- AI creation streamlines landing page development.
- Vast customization options improve design flexibility.
- Smart Traffic optimization improves visitor engagement.
- Easy integration with various marketing tools.
Cons
- There may be a learning curve for users.
- The cost of higher-tier plans might be too high.
Pricing
Instapage is a landing page and lead generation platform. It allows users to create and optimize landing pages, forms, and ads. You can choose from 200+ customizable templates for creating high-performing landing pages. It allows visual on-page collaboration with your teammates.
The tool also offers A/B testing, real-time analytics, and integrated third-party tools. It is user-friendly and lets you create high-performing landing pages and optimized lead forms.
Key Features
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Template Library:
Access to over 200 templates for creating tailored landing pages.
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A/B Testing:
Test many variations to identify the best-performing page designs.
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Real-time Analytics:
It allows you to track real-time stats for better performance.
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Collaboration:
The tool collaborates with team members on landing pages.
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Integration:
It allows you to integrate with third-party platforms.
Pros
- A wide array of customizable templates for diverse landing page needs.
- It offers A/B testing to compare between landing pages.
- It provides real-time analytics and reports.
- Collaborative workspace for teams.
Cons
- Some users may find the interface overwhelming.
Pricing
Lead Pages is a powerful landing page builder. The tool offers 250+ conversion-optimized landing page templates. You can also create your landing page using its drag-and-drop elements. You can share your creation and publish it.
The tool lets you edit your search title and description and add the perfect preview image. Its AI Engine offers writing help and ideas for headlines and creates the perfect image for your landing page. The platform also offers over 90 integrations with other automation tools.
Key Features
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Template Library:
You can choose from templates designed to increase conversion rates.
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Drag-and-Drop Builder:
Create custom landing pages using easy-to-use drag-and-drop elements.
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Publishing:
Share and publish your landing pages effortlessly.
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SEO Optimization:
Edit search titles and descriptions for better visibility.
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Copywriting:
Get help with headlines and generate optimized copies for your landing page.
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Image Generation:
It offers effective image generation for your landing pages.
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Integration:
Connect with over 90 automation tools for added functionality.
Pros
- Easy drag-and-drop builder for custom landing pages.
- Many templates are designed for high conversion rates.
- AI writing help and image creation for better results.
- Easy publishing and sharing options.
- Vast integration capabilities with other tools.
Cons
- It might have a learning curve for users.
- Some advanced functions may need understanding.
Pricing
Landingi is an AI no-code landing page platform. It lets you design, publish, and optimize digital marketing assets. You can create landing pages, pop-ups, microsites, or one-pagers.
It also provides valuable insights for better performance, rankings, and user experience. This tool helps you build high-performing and faster-loading landing pages. You can also integrate the platform with other marketing tools. You can also different variants of your landing pages using its A/B testing feature.
Key Features
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Landing Page Generation:
Design and publish landing pages without coding using AI.
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Performance Insights:
Gain valuable insights for improved performance, SEO rankings, and user experience.
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Integration:
You can combine it with other marketing tools to improve performance.
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A/B Testing:
It allows you to view your landing pages differently for most optimization.
Pros
- It creates marketing materials without any coding skills.
- The tool provides insights to help get high performance.
- It offers integration with various tools.
Cons
- Sometimes, designs may not appear as expected.
Pricing
Click Funnels is a funnel builder tool that creates high-converting landing pages. You can create pages for your website like an about page, a pricing page, a contact page, and more. Also, it allows you to create a landing page for something specific, like generating leads.
You can create checkout pages, event pages, free resource or download pages, lead capture pages, sales pages, and more. The tool lets you check your landing page in different variations and offers A/B testing. It has an easy-to-use interface for easy creation.
Key Features
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Landing Page Generation:
Create high-converting and professional landing pages.
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A/B Testing:
Test many variations of your pages, offers, and messages to make your marketing campaigns.
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Lead Generation:
Grow your audience with opt-in pages, lead magnets, event registrations, and more.
Pros
- Effortless creation of diverse types of pages for websites and specific purposes.
- User-friendly interface for easy navigation and building pages.
- Ability to generate various specialized pages for lead capture, sales, and events.
- No coding knowledge is needed for creating professional-looking pages.
Cons
- It might not be mobile-friendly.
- There are not a lot of customization and personalization features.
Pricing
Get Response is a marketing tool that offers a landing page creator feature. You can create professional landing pages tailored to your business with its AI landing page generator.
You get ready-made, mobile-responsive landing page templates to convert visitors into contacts. Its drag-and-drop built-in editor helps you customize landing page templates. It allows you to move, resize, crop, group, color, and reshape elements. It enables you to improve your design with GIFs and free stock photos and optimize your page for mobile devices.
You can also track the number of visits, clicks, and conversions, build many versions of a page, and run A/B tests. The tool integrates with Google Analytics, Google Tag Manager, and Facebook Pixel.
Key Features
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Landing Page Generation:
Create professional landing pages with an AI landing page generator.
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Template Library:
Ready-made templates that are adaptable to mobile devices.
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Drag-and-Drop:
Create customized landing pages with drag-and-drop functionality.
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Landing Page Editor:
Built-in editor for moving, resizing, cropping, grouping, coloring, and reshaping elements.
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Analytics:
Track visits, clicks, and conversions, run A/B tests, and create many page versions for optimization.
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Integration:
Integration with Google Analytics, Google Tag Manager, Facebook Pixel, and more.
Pros
- AI landing page creation for tailored professional pages.
- Mobile-responsive templates designed for conversion.
- Vast customization options for design improvement.
- Analytics tracking, A/B testing, and integration with various platforms.
Cons
- Some advanced functions might need extra learning.
Pricing
Headlime is an AI-powered landing page builder. It helps you create custom landing pages for your business with no writing, designing, or coding required. To get started, Explain your product in just twenty words.
You can choose from hundreds of templates. Also, Choose your favorite blocks and simply drag-and-drop them to build your page. It allows you to download your landing page in HTML format or upload it. This tool is easy to use with a user-friendly interface.
Key Features
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Landing Page Generation:
Create custom landing pages without writing, designing, or coding.
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Template Library:
Choose from a wide selection of templates to suit your business needs.
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Drag-and-Drop:
Easily select and place preferred blocks by dragging and dropping for page creation.
Pros
- No writing, designing, or coding skills are required to create custom landing pages.
- A wide variety of templates is available for different business needs.
- Simple drag-and-drop functionality for easy page building.
- Options to download in HTML format or upload landing pages.
Cons
- There is not much room for personalization and human touch
Pricing
Bubbaleads is an AI-based landing page generator. It helps you create high-converting landing pages easily. To get started, you need to enter the type of landing you want to create, the service/purpose, and the language.
The tool will provide you with a landing page that meets Google SEO best practices based on your requirements. You can review and make necessary changes to the generated landing page. These include adding more design blocks, editing color schemes, and images, and adding more CTAs.
Key Features
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Landing Page Generation:
Create high-converting landing pages using AI technology.
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Template Library:
Begin by specifying landing type, service/purpose, and language for tailored results.
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SEO Optimisation:
Generated landing pages adhere to Google SEO best practices based on specified requirements.
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Landing Page Editor:
Customize the generated landing pages by adding design blocks, and altering color schemes, images, and CTAs.
Pros
- AI-powered generator for creating high-converting landing pages effortlessly.
- Tailored templates based on specified requirements and SEO best practices.
- Easy editing options for adding design elements and customizing content.
- Simplifies the process of creating landing pages without extensive design or coding knowledge.
Cons
- Does not offer more advanced features like analytics and more.
Pricing
PageGPT is an AI-based landing page generator. It allows you to create unique landing pages according to your unique brand and style. To get started, you simply need to add a text prompt describing your desired landing page.
You can re-generate the landing page until it meets your requirements and needs. To make adjustments again, enter a text prompt. With this chat-based customization feature, you can tweak the generated landing page. You can also customize the landing pages using speech with its AI chat. The platform generates copywriting and images tailored to your product and theme and optimized for mobile devices.
Key Features
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Landing Page Generation:
Creates unique landing pages aligned with your brand using AI technology.
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Landing Page Editor:
Customize landing pages through speech with AI-powered chat for added convenience.
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Copywriting:
Offers copywriting features generating persuasive copies for landing pages.
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Image Generation:
Generates copywriting and images optimized for your product and theme.
Pros
- AI-powered customization for unique landing pages aligned with your brand.
- Ease of customization using text or speech prompts for tweaking.
- Tailored copywriting and images optimized for your product and theme.
- Mobile optimization for a seamless user experience on various devices.
Cons
- Continuous adjustments or prompts can be tiresome
- No integration features
Pricing
Contact for pricing
Zoho is a robust tool for building responsive and high-performing landing pages. You can create professional landing pages using its pre-defined templates. It allows you to customize templates by adding text blocks, images, video players, and buttons. You can create no-code landing pages and publish them using its drag-and-drop features.
You can insert forms and popups to improve the lead generation rate of your landing page. Also, create HTML forms and attractive popups easily. You can resize elements, style content, move sections, and view every change as you make it. You can also preview them in desktop, mobile, and tablet views to improve the user experience.
Key Features
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Template Library:
Access to ready-to-use templates for creating professional landing pages.
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Landing Page Editor:
Customize templates by adding text, images, videos, buttons, and more without needing to write code.
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Drag-and-Drop:
Build landing pages by dragging and dropping elements into place.
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Lead Generation:
Design popups and HTML forms to increase lead generation.
Pros
- Easy-to-use interface for beginners.
- Offers a variety of customization options.
- Tools to boost lead generation on landing pages.
Cons
- Might be expensive for small businesses
Pricing
Elementor offers a robust landing page builder. You can create high-converting landing pages for WordPress. It offers beautiful, responsive templates and a drag-and-drop live editor. You can easily add custom forms for leads.
You can anage entries, export your data, and follow the status of submissions – all from your Elementor account. It allows you to integrate marketing and CRM tools, like Mailchimp, HubSpot, or GetResponse, and engage with your customers.
Key Features
- Template Library: Ready-to-use designs for professional-looking pages.
- Drag-and-Drop: Easily move elements without coding knowledge.
- Custom Forms: Add personalized forms for gathering leads.
- Entry Management: Conveniently handle entries and track submission statuses.
- Integration: Seamlessly connect with marketing tools like Mailchimp or HubSpot.
Pros
- Easy-to-use drag-and-drop editor for quick page building.
- Integrates with various marketing tools for better engagement.
Cons
- Overwhelming options might confuse beginners.
- Some advanced features might require additional plugins.
Pricing
Elementor’s Landing Page Builder is free to use
Benefits of Using AI Landing Page Generators
An AI landing page builder is a tool that helps to design, optimize, and personalize landing pages. The benefits of using a landing page builder include:
- Automated optimization
The use of the latest technology, such as AI, has led to automated optimization of landing pages. Now, you can quickly analyze visitor behavior and make adjustments to the landing page in real time. This helps in improving conversions and staying on top of trends
- Personalization
The landing page builder allows personalization and customization. You can analyze visitor data to make personalized recommendations for landing page design, layout, and content. Thus resulting in a more engaging experience.
- Time and cost-effectiveness
Businesses can save time and money by automating tasks such as graphic design and data analysis. If you’re a small business, then you can use such a landing builder to create professional landing pages rather than hiring a team for the same.
The Right Landing Page Builder
Selecting the right landing page builder depends on specific use cases and business requirements. Here are recommendations based on different scenarios:
- For Beginners or Small Businesses with Limited Budgets:
- Recommendation: Lead Pages
- Reasoning: Easy drag-and-drop interface, a variety of templates, and AI assistance for beginners at an affordable price point.
- For Advanced Customization and Optimization:
- Recommendation: Unbounce
- Reasoning: Extensive customization options, AI copywriting tools, and smart traffic optimization for advanced users seeking high-performance pages.
- For No-Coding or No-Design Experience:
- Recommendation: Landingi
- Reasoning: No-code landing page creation with insights for better performance and integration capabilities, suitable for those without coding/design skills.
- For AI-Powered Customization
- Recommendation: PageGPT
- Reasoning: AI-based unique page generation aligned with the brand, mobile optimization, and chat-based customization for those valuing uniqueness.
- For Budget-Conscious Users with Basic Needs:
- Recommendation: Bubbaleads
- Reasoning: Free or affordable plans, SEO-based landing pages, and simplified customization without advanced features for basic needs.
- For Quick and Simple Landing Page Creation:
- Recommendation: Headlime
- Reasoning: No writing, designing, or coding skills are required, simple drag-and-drop interface for quick and easy page building.
Remember, the best landing page builder varies based on individual requirements, such as budget, customization needs, ease of use, and specific features required for your business goals. It’s essential to assess these factors to find the most suitable landing page builder for your use case.
Conclusion
Creating a landing page that can attract visitors, generate leads, and convert them into customers is not easy. Plus, for them to generate revenue over time is a crucial aspect of any marketing campaign.
If you are a freelancer, content manager, or marketing agency, you can make use of the landing page generators. You can refer to the mentioned in this post to create landing pages quickly and customize the designs to give them your own unique touch. With the advanced technology used in these tools, you can expect to get a ready-to-publish landing page on the first try.
The best part? Creating a landing page takes a few minutes simplifying the process and workflow.
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