An ecommerce marketing automation platform that coordinates email, SMS, and push campaigns with real-time store data.
Klaviyo is worth it for Shopify store owners and B2C retailers who need deep automation flows. Its real-time store sync attributes sales back to individual flows, and paid plans start from $20/month. The free tier covers 250 profiles; the price curve is steeper than Mailchimp as contact lists grow.
Klaviyo is an ecommerce marketing automation platform that coordinates email, SMS, and push-notification campaigns. Andrew Bialecki and Ed Hallen launched Klaviyo in 2012, and it operates from Boston, Massachusetts as a publicly traded company (NYSE: KVYO) serving online store owners, agencies, and enterprise B2C retailers.
It syncs directly with store databases to import purchase history in real time, then runs automated sequences based on visitor actions. Core modules include a customer data platform, a visual automation builder (welcome, abandoned-cart, win-back flows), bulk campaign manager, and machine-learning predictions for lifetime value and churn.
Klaviyo is safe and legitimate — a publicly traded company serving over 100,000 active business customers. It encrypts contact profiles, secures API keys during integration, and requires DMARC and DKIM authentication for sending domains to prevent spoofing and maintain GDPR compliance.
Log in to the Shopify admin and open the app store.
Search for Klaviyo and click install.
Create an account or sign in to your dashboard.
Click connect store to link the databases.
Enable real-time sync and checkout tracking.
Install the tracking code on your theme files.
Set up welcome-flow templates to start capturing leads.
Pre-built flows triggered by subscriber activity.
Groups contacts by purchase history and web events.
Text campaigns with consent controls.
Real-time sync of store transactions and customers.
Generates unique discount codes for emails.
Tracks revenue and conversion per campaign.
Sync store catalogs and buyer profiles; import product recommendations into emails.
Build abandoned-cart sequences with dynamic coupons targeting auto-updating segments.
Manage client accounts from one portal with revenue-reporting dashboards.
| Tool | Best for | Price | Notes | Compare |
|---|---|---|---|---|
| Mailchimp | Small lists | $13/mo | Free tier available | vs → |
| Omnisend | Ecommerce focus | $16/mo | Free tier available | vs → |
| ActiveCampaign | B2B automation | $29/mo | No free tier | vs → |
| Klaviyo — this review | Advanced automation | From $20/mo | Free tier available |
Klaviyo provides real-time Shopify sync, a deep visual flow builder, and accurate revenue tracking; Mailchimp uses a basic sync but starts cheaper for small lists. Deep personalization → Klaviyo; lowest cost → Mailchimp.
Klaviyo offers a free tier with up to 250 active profiles and 500 email sends. Premium paid packages start from $20 per month.
Klaviyo integrates directly with Shopify to synchronize purchase history, customer data, and active profiles in real time, allowing dynamic coupon codes inside automated emails.
Klaviyo has a moderate learning curve because of its advanced automation builder and reporting interfaces. The developer provides free training and certifications through Klaviyo Academy.
Klaviyo functions as a marketing CRM and ecommerce customer data platform rather than a traditional sales-pipeline manager, storing contact history to segment campaigns.
Klaviyo is safe to use, encrypting customer data, maintaining GDPR compliance, and supporting DMARC and DKIM email authentication for sending domains.
Start free, or take the trial to explore premium features across all your devices.
Visit Klaviyo →
A social media management platform that schedules posts, measures performance, and drafts captions with an AI assistant across all major networks.
A CRM and marketing platform that automates sales tracking, email marketing, and customer service from one unified database.
An AI-powered email marketing and automation platform that builds campaigns, segments audiences, and runs customer journeys from one dashboard.
A chat marketing automation platform that builds chatbots for Instagram, WhatsApp, Facebook Messenger, and TikTok.
A YouTube-certified browser extension for keyword research, video SEO, and channel management inside YouTube Studio.
Research, summarize, and write from trusted sources with Otio